School House
School House is a bi-annual magazine that caters to middle-class parents who send, or aspire to send, their children to private school. The composition of the magazine reflects the middle-class clientele by adopting a minimalist style and avoiding puffs and plugs. The Masthead covers the top third of the page yet the typography is simple, so as to catch the audience’s eye without dominating the cover.
Primary Times
Primary Times
is a magazine catering to parents, pupils and teachers across the UK and Ireland,
they publish half termly and have been in distribution since 1989. The use of
bright colours and child-friendly images suit the demographic and create an
eye-catching cover. Moreover, the magazine is keen to promote that they are
‘free’ to attract parents and teachers of all economic backgrounds.
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